August 21st, 2008 — Business & Marketing
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AMSOIL is now offering a money-back guarantee on its top selling gasoline additive AMSOIL P.i. Performance Improver if the product fails to improve a vehicle’s mileage. (click on fuel additives for more information). Field tests show that AMSOIL P.i. provides an average fuel economy improvement of 2.3 percent and up to 5.7 percent. If a customer does not see a measurable fuel economy improvement in his or her vehicle after first-time use of P.i., AMSOIL will refund the purchase price of the product.
BACKSTORY
The high price of fuel is a major area of concern for people and businesses. As prices continue to rise and set record highs, fuel economy has become increasingly important for motorists everywhere. Unfortunately, as fuel prices have soared, so has the proliferation of questionable products that tout improved fuel economy benefits but cannot live up to their marketing hype.
AMSOIL P.i. Performance Improver, on the other hand, offers proven performance. The gasoline additive increases fuel economy, reduces emissions and restores vehicle power and performance by dissolving and removing combustion chamber, intake valve and fuel injector deposits.
DETAILS
The P.i. money-back guarantee offer is good through December 31, 2008 and is open to everyone who drives a gasoline powered vehicle. Because the most dramatic fuel economy improvement is achieved after first-time use of P.i. in a vehicle with accumulated deposits, the P.i. money-back guarantee is limited to vehicles with a minimum of 25,000 miles that have not previously been treated with P.i. and have not undergone any fuel system or fuel injector cleaning procedure. P.i. must be used with a full tank of gas, and the P.i.-treated gas must be run until the tank is near-empty before filling up again.
Customers are eligible for the refund if they do not see a fuel economy improvement following use of the subsequent tank of gas after P.i. treatment. If a customer has not received a fuel economy benefit and wishes to take advantage of the money-back guarantee, he or she may simply download and print the refund form from the AMSOIL Corporate Website at www.amsoil.com. The form contains complete qualification details.
About the Company: AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880, or go to www.onequartlow.com.
August 19th, 2008 — Business & Marketing
Not typically a fan of highlighting another blogger’s post, especially as it relates to AMSOIL or business, but I do subscribe to the AMSOIL BLOG, and thought this worthwhile. The fact that AMSOIL et.al refuse to give bloggers and business types more of an avenue to respond to their content than through a blogger log has always fried me and will continue to do so….but other than that kind of administrative oversight, the site is generally very informative and good. At some point I would guess, corporate will stop with their silly rules and allow those of us who are freaks about this stuff, to go ahead and pass on the word, and to be able to reply to their blog posts….Not sure why an alternative energy site would be so tied to standards as it relates to web and blog management!
August 17th, 2008 — Business & Marketing
In June, General Motors partnered with the California Environmental Protection Agency and its Integrated Waste Management Board in the state’s “3,000 Mile Myth” campaign to educate drivers on reducing motor oil consumption by following their automakers’ recommended oil drain intervals. An article titled “GM, California to Bust ‘3,000 Mile Myth” by Nancy DeMarco in the June 11 edition of Lube Report stated that “73 percent of California drivers change their oil more frequently than their vehicle manufacturers recommend.”
The result of all these oil changes is millions of gallons of unnecessary oil consumption in California alone, according to GM’s Ray Strahorn. And according to the California Waste Management Board, unnecessary oil changes not only generate millions of gallons of waste oil per year, they have the potential to pollute the state’s natural resources.
The Lube Report article could be something of a “shot heard round the world” since it is a clear indication that GM is no longer going to sit on the sidelines and allow the major oil companies dictate drain interval levels. The auto manufacturer has more than 25 years of data supporting its Oil Life System and a great deal of confidence in extended drain intervals. “The traditional 3,000-mile oil change recommendation was based on engine and oil technologies of the past,” GM was quoted as saying. There are more than 31 million cars on the road today utilizing the GM’s Oil Life System, which evaluates oil life based on a computer algorithm.
The article includes a link to the Integrated Waste Management Board’s website www.3000milemyth.org, an intelligently assembled site designed to debunk.
The 3,000 mile drain interval has been eroding for more than a decade. Today the average interval between oil changes in this country is approaching 5,000 miles. Despite these circumstances, many quick lubes have learned to adjust and are making more money than ever.
Every sign seems to indicate that these trends will continue. Some accuse the automakers of putting cars at risk, that it is all part of their planned obsolescence strategy. Whether this is so or not so is utterly irrelevant. If there is any concern about the engine being amply protected for enduring vehicle performance, then we should most definitely be promoting the use of premium synthetic motor oils. Synthetic oils keep engines cleaner for optimal performance, and resist the formation of varnish and sludge caused by oxidation and breakdown.
Things are changing in our industry, and will continue to change. But it’s not the end of the world. Recommending a properly priced switch to synthetic motor oil for the new longer drain intervals is the best way to protect your customers’ vehicles and your own bottom line. It’s the right thing to do.
August 15th, 2008 — Business & Marketing
Coming off record attendance in Chula Vista, Championship Off Road Racing’s final 2008 visit to the Fairplex in Pomona promises to keep what is sure to be a sold out crowd on their feet in what is shaping up to be the most exciting season of short course off road racing.
A dominating performance just three weeks ago by defending Pro 4 Champion Carl Renezeder has now given him a narrow margin over Amsoil’s Scott Douglas. A tandem of Toyota drivers round out the top four Pro 4 contenders with Fabtech’s Rick Huseman and Monster Energy’s Johnny Greaves looking for strong podium finishes.
In the Pro 2 class, the significant lead once enjoyed by Rockstar Energy Drink’s Rob McCachren has given way to a tight race. Carl Renezeder holds on to second while the energy branded trio of Rockstar/Makita’s Todd LeDuc, RedBull’s Ricky Johnson and Monster Energy’s Jeremy McGrath round out the top five.
Wisconsin native and five time champion Traxxas’ Jeff Kincaid looks to regain the form that has kept him atop the Pro Lite standings while both Rob Naughton and Rodrigo Ampudia have the top spot in their sights.
Menzies Motorsports saw the first Pro Lite win of the season from Bryce Menzies and left Chula Vista looking towards Pomona with both Rob McCachren in Pro Buggy and Brian Freeman in Single Buggy sitting comfortably atop their class standings.
“The drivers now know this track and many of the races are tightening up. It will be interesting to see if we are going to see some new names and faces on the podium or if the top drivers are going to try to distance themselves from the pack,” commented CORR COO Cissy Baldwin. “There’s going to be some amazing racing.”
Championship Off Road Racing™ brings high action, four wheel motorsports including 2 wheel drive and 4 wheel drive trucks to the closed course off road arena. The 2008 Championship Off Road Racing’s race season includes eight events at tracks located in Los Angeles, CA, San Diego, CA and Primm, NV.
AMSOIL has been the recognized leader in synthetic lubricants since 1972. AMSOIL is the exclusive Official Oil of the AMA Outdoor Nationals, the World PowerSports Snocross and ATV tours, the New England Regional Championship/ Loretta Lynn’t Amateur Nationals and is the Official Oil of Championship Off Road Racing (CORR). For more information on AMSOIL INC. and Team AMSOIL racing, go to Onequartlow.com
August 10th, 2008 — Business & Marketing
Nine days ago- the Polaris Dealers got a look at the “Brand New- Completely Re-Designed” 2009 Sportsman 850XP at the Dealers Show in Las Vegas, NV.- the question was asked is it truly as good as it looked. Daryl Rath wanted to answer that question with a podium finish and he did. Straight from the bright lights of Vegas to a cross country track in Iowa he put the machine to work and raced a two hour cross country endurance race. The IATVHSS Series event was held at Decatur City IA on Aug 3rd.
With an impressive first showing Rath placed 2nd in the Pro Utility Class. Rath stated, “ It was important for me to keep the ATV as stock as possible- I knew this was a contender right off the showroom floor, and I wanted to prove that.“ He added “ It was going to be a challenge in itself racing a brand new just released ATV against some highly modified 4×4 race ATVS, but like Polaris I was up for the challenge. These guys racing have exhaust systems, clutching, motor work and suspension on the race machines, I put on some Dunlop Tires with Tireballs, and a Precision Steering Stabilizer and headed for the line.”
With temperatures topping 103 degrees the heat was going to be as much of a factor as the track. The course ran over fields, through some tight tree sections and deep creek bed crossings. Rath and his Sportsman 850XP found themselves in 2nd place after a large bottleneck, continuing to push forward the remainder of the race and successfully closing the gap on the leader there just wasn’t enough time left to take over the lead.
Rath’s closing words “We have the benchmark we were looking for, and now know what this ATV can do. There were a lot of people behind me in this program and they are all very excited to be involved with such a great new machine.”
August 2nd, 2008 — Business & Marketing
New 10W-30 Synthetic Motorcycle Oil Joins AMSOIL Lineup
AMSOIL has announced a new Synthetic 10W-30 Motorcycle Oil for the special needs of motorcycles including maximum protection for extended service life. As fuel economy has become increasingly important, more equipment manufacturers have begun recommending lighter viscosity SAE 30 oils. This new oil is formulated with the same proven technology as the company’s 10W-40 and 20W-50 Synthetic Motorcycle Oils.
Benefits of the new oil includes:
- Reduces friction, heat, wear and deposits
- Provides extreme pressure protection for gears
- Delivers superior corrosion protection
- Provides excellent wet clutch performance
- Robust additive levels for extended service life
AMSOIL 10W-30 Synthetic Motorcycle Oil is recommended for use up to twice the motorcycle manufacturer change interval or one year, whichever comes first, in engines and transmissions. Also provides fuel economy benefits in scooters, ATV and UTV engines specifying an SAE 30 or 10W-30 viscosity as well as transmissions specifying an SAE 80, API GL-1 gear lubricant.
For the Specs and Tests on this oil scroll down to circa July 19 for all the juicy details!!
AMSOIL is the Official Oil of both the Sturgis Motorcycle Rally and 2009 Bike Week in Daytona Beach.
About the Company: AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880, or go to Onequartlow.com
July 19th, 2008 — Business & Marketing
AMSOIL Dominator® Synthetic 5W-20 Racing Oil (RD20) provides superior performance and maximum protection in high-performance and racing applications. Formulated to withstand the elevated RPM, high temperatures and shock-loading common to racing applications, Dominator Synthetic 5W-20 Racing Oil delivers superior performance and maximum protection in extreme conditions.
Package sizes include:
1-Quart Bottle
1-Quart Bottles (case of 12)
55-Gallon Drum
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PRODUCT DESCRIPTION
AMSOIL Dominator® Synthetic 5W-20 Racing Oil (RD20) provides superior performance and maximum protection in high-performance and racing applications. Formulated to withstand the elevated RPM, high temperatures and shock-loading common to racing applications, Dominator Synthetic 5W-20 Racing Oil delivers superior performance and maximum protection in extreme conditions. Its shear-stable formulation was engineered to provide maximum horsepower without sacrificing engine protection. Dominator Synthetic 5W-20 Racing Oil provides straight-grade protection in a multi-grade formulation. AMSOIL, the leader in automotive synthetic lubrication, produced the world’s first API-qualified synthetic motor oil in 1972. Trust the extensive experience of AMSOIL The First in Synthetics® to do the best job protecting your engine.
MAXIMUM DURABILITY, MAXIMUM WEAR PROTECTION
AMSOIL Dominator Synthetic Racing Oil features an additive package heavily fortified with zinc and phosphorus for superior long-term wear protection. Designed for maximum durability, it ensures critical engine components are protected for the duration of the race. Dominator Synthetic 5W-20 Racing Oil’s superior additive technology provides unmatched durability in extreme conditions. In addition, its light viscosity makes it ideal for high-performance tuner cars and sub-compact vehicles.
SUPERIOR PERFORMANCE
Dominator Synthetic Racing Oil’s proprietary friction modifier provides reduced friction for maximum power and cooler engine temperatures, resulting in improved lap times and longer-lasting equipment.
PROTECTION FROM STARTUP TO THE CHECKERED FLAG
Dominator Synthetic 5W-20 Racing Oil’s multi-viscosity design provides maximum protection in temperature extremes. Dominator Racing Oil offers excellent coldstart protection and provides less drag when engine oil has not reached stable operating temperatures. It maintains superior film strength during high-temperature operation on the track.
SUPERIOR-QUALITY OILS, NO DISCRIMINATION
Many oil companies produce specialty racing oils for elite groups and do not offer them to the general public. For instance, several popular oil manufacturers produce racing oils offered only to NASCAR racers. All AMSOIL synthetic motor oils are already formulated to a higher level of performance than competitors’ oils, and AMSOIL Dominator Synthetic Racing Oil is no exception. It provides maximum performance and superior protection to all racers, regardless of their level of competition. The same AMSOIL Dominator Synthetic Racing Oil that is used in the engines of AMSOIL corporately-sponsored racers, including Scott Douglas and Brady Smith, are available to everyone.
APPLICATIONS
AMSOIL Dominator Synthetic 5W-20 Racing Oil is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning and nitrous oxide gas-injected applications operated under severe conditions.
Applications include, but are not limited to, the following:
• Modified Small Block • Asphalt Late Model • GM Crate Late Model • NHRA Stock Eliminator • Bracket • Midget • Legends • Karts • Junior Dragster • Other domestic and import high-performance racing and street applications requiring 20-weight oil. The low-viscosity formulation and robust additive package of Dominator 5W-20 make it ideal for use as a high-strength qualifying oil.
AMSOIL Ea Racing Air Filters (EaAR) are specially designed for racing and street rod enthusiasts who desire AMSOIL Ea protection in carbureted applications. AMSOIL EaAR Air Filters are constructed with the same synthetic nanofiber media as other AMSOIL Ea Air Filters, providing maximum protection and extended filter life.
AMSOIL offers WIX Racing Oil Filters for racing applications. WIX racing filters are specially designed for racing applications only.
OIL ANALYZERS INC., 715-395-0222, is a division of AMSOIL that provides cost-effective, quality oil analysis services. For more information on product applications and service life, refer to the AMSOIL Product Recommendation and Drain Interval Guide (G1490).
HEALTH & SAFETY
This product is not expected to cause health concerns when used for the intended application and according to the recommendations in the Material Safety Data Sheet (MSDS). An MSDS is available upon request at 715-392-7101 or via the Internet at www.amsoil.com. Keep Out of Reach of Children. Don’t pollute. Return used oil to collection centers.
